Cupra eying US market, says brand’s chief

Cupra began out life as a efficiency sub-brand of Volkswagen Group’s Spanish model SEAT, however in 2018 Cupra was repostioned as a standalone model providing its personal vary of sporty, emotional autos with hanging design.

Cupra primarily operates in Europe however has already expanded to some worldwide markets, together with Mexico and different Latin American nations. Sooner or later, the U.S. could possibly be on Cupra’s listing of worldwide markets.

Talking this week on the launch of Cupra in Australia, model boss Wayne Griffiths stated Cupra is contemplating launching in North America as a part of its world enlargement however is but to decide, native publication Drive has reported.

“For now there isn’t a choice being made on North America, however we’re beginning to analyze [the market],” he was quoted as saying.

When requested whether or not Cupra can also be contemplating including China as a market, Griffiths reportedly stated different VW Group manufacturers like Volkswagen, Skoda and Audi are already strongly represented there and consequently Cupra is not targeted on the Chinese language market simply but, preferring North America, and particularly the U.S., as a substitute.

“The Volkswagen Group has a fairly a dominant share [in China] amongst its current manufacturers,” he was quoted as saying. “So to go to China? Not for the time being. Now we have extra precedence for the U.S.”

Like the remainder of VW Group’s quantity manufacturers, Cupra depends on shared platforms for its autos. Most of its lineup consists of sporty crossovers, with particular person fashions utilizing underpinnings shared with fashionable VW autos just like the Tiguan and ID.4. Cupra additionally continues to supply tuned variations of SEAT autos just like the Ateca and Leon.

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