Electric car

Polestar adds referral program, but it’s not like Tesla’s

Polestar introduced final week that it is launching its personal referral program to incentivize house owners to advertise the model’s EVs to others.

A buyer referral program was wildly common for Tesla, however instances have modified, and you will not discover something so profitable because the $1,000 incentives and free vehicles for high referrers that Tesla at one level supplied.

Launching in the USA, Europe, and South Korea, this system does enable each referring prospects and people they consult with earn rewards, primarily based on referral codes inside buyer accounts.

Current prospects can generate one among these codes of their account, which might then be linked to a brand new buyer’s account when a car order is positioned. Upon buy, new prospects in Europe and South Korea will obtain charging credit. U.S. prospects will obtain a Google Bundle together with a Nest Hub and Nest Mini gadgets.

2023 Polestar 2

The referring prospects can be eligible for these rewards as nicely, together with a Houdini Energy Houdi jacket and a singular sketch from one among Polestar’s designers, relying on their “reward tier,” per Polestar.

This marks the return of an concept that served Tesla nicely in its earlier days.

As we reported again in 2016—earlier than the Mannequin 3—Tesla’s referral program actually labored in gaining market momentum with early adopters. It introduced patrons that $1,000 low cost if referred, plus a $1,000 credit score for the referrer. And Tesla has sometimes invited its high referral performers to its occasions, and in some instances given them the primary—or the primary likelihood to purchase—new fashions.

2023 Polestar 2

2023 Polestar 2

Nonetheless, it additionally created points with some states—like Virginia. Simply as Tesla got here beneath hearth from franchised dealerships for its direct-sales enterprise mannequin, the corporate additionally obtained in hassle for the referral program as a result of it violated a Virginia legislation prohibiting compensation to folks not licensed to promote vehicles.

Along with potential regulatory hurdles, the EV market may be very completely different at present than it was 5 years in the past. Whereas EVs are nonetheless only a drop within the bucket of the U.S. new-car market, the idea has gained extra mainstream acceptance. Even Tesla ended its referral program in 2021, apart from its photo voltaic roof for properties.

Polestar can also be a bit completely different with its retail technique, because it piggybacks to some extent on dad or mum Volvo’s present service community however with its personal direct-to-consumer retail.

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