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SsangYong seeks new buyer after Edison Motors deal falls through

Struggling Korean automaker SsangYong is again on sale after a sale settlement made with a consortium led by fellow Korean automaker Edison Motors in January fell via.

The consortium had agreed to pay $255 million for SsangYong which has been below insolvency safety since 2020, however failed to satisfy a cost deadline on March 25.

In an announcement made earlier this month, SsangYong stated it is in search of a brand new purchaser and can put together a brand new turnaround plan for courtroom approval. Potential patrons will be capable of bid on SsangYong beginning later this month, and SsangYong has already nominated Korean chemical substances large KG Consortium as its most well-liked purchaser.

Teaser for SsangYong Torres due in June 2022

In keeping with SsangYong, it is monetary state has improved because it first entered insolvency safety, because of elevated orders from export markets in addition to an settlement with Saudi Nationwide Automotive Manufacturing Firm to assemble a plant for full knock-down manufacturing in Saudi Arabia. The plant, which can be Saudi Arabia’s first car plant, is predicted to be operational from 2023. It’ll assemble SsangYong’s Musso pickup truck and Rexton SUVs initially, each for native sale and export.

SsangYong can also be a month out from launching the Torres, a rugged, electrical SUV beforehand recognized by its code identify J100. The Torres, whose identify comes from the Torres del Paine Nationwide Park in Patagonia, can be offered globally however not within the U.S. as SsangYong does not function right here.

SsangYong is at present owned by India’s Mahindra which has a 75% stake. Mahindra bought SsangYong in 2011 however struggled to show it right into a viable enterprise. Mahindra ultimately held again on additional funding in SsangYong because it appeared to protect money in view of its personal declining gross sales, together with canceling a deliberate $406 million funding again in 2019. After canceling that funding, Mahindra began a seek for a purchaser.

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