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“The Last Independent Automaker” docuseries to look back at AMC

A basic automotive underdog is getting its personal docuseries. “The Final Impartial Automaker” will look again on the historical past of the American Motors Company, also called AMC.

The folks behind the mission intention to launch the six-part collection in 2024, however are at the moment operating a crowdfunding marketing campaign to safe the mandatory money to finish the collection. It had raised $5,760 of a $10,000 purpose on the time of publication.

1976 AMC Pacer Waynes World

Created in 1954 by the merger of Nash-Kelvinator and Hudson, AMC was the most important U.S. automaker exterior the “Massive Three” of Ford, Normal Motors, and Chrysler (now a part of Stellantis). Whereas nonetheless a full-line automaker, AMC was a lot smaller than its Detroit rivals and thus needed to get artistic to keep up its place out there.

Underneath president George Romney, AMC emphasised compact vehicles just like the Rambler lengthy earlier than excessive gasoline costs made {that a} necessary a part of each automaker’s product technique. Romney’s son, U.S. Senator and former Republican presidential candidate Mitt Romney, seems within the docuseries’ trailer.

AMC received swept up within the Sixties efficiency wars, launching the Javelin and AMX muscle vehicles and mounting a profitable Trans Am racing marketing campaign within the early Nineteen Seventies, however by no means misplaced its penchant for quirkiness, because it rolled out the Gremlin and Pacer within the Nineteen Seventies.

Because the Nineteen Seventies wore on, AMC encountered monetary hassle. Even the acquisition of Jeep could not stem the tide of purple ink, so the automaker launched an ill-fated partnership with French automaker Renault. It additionally launched the AMC Eagle, a lifted four-wheel drive automobile that helped set the template for the trendy crossover.

AMC ceased to exist in 1987, its belongings absorbed by Chrysler. Auburn Hills stored Jeep and recycled the Eagle title for a brand new captive-import model.

AMC’s decades-long combat for survival ought to make for fascinating viewing. The story might be advised by the individuals who had been there. Watch the embedded trailer and, in case you like what you see, donate to the collection’ crowdfunding marketing campaign.

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