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VW America CEO Scott Keogh to lead electric Scout resurrection

Scott Keogh will go away his submit as head of Volkswagen in North America to guide the brand new Scout model, the automaker stated on Tuesday.

Keogh can also be accountable for Volkswagen Group in North America however will go away that submit as effectively. Changing him within the two roles shall be Pablo Di Si, at the moment head of VW in South America. The position modifications will take impact September 1.

The Scout identify comes from the Worldwide Harvester Scout constructed between 1961 and 1980, and whose rights belong to VW Group by means of its possession of Navistar which was fashioned from Worldwide Harvester within the Nineteen Eighties.

Teaser for contemporary Scout electrical SUV and pickup

VW in Could stated it can set up a brand new Scout model as a standalone firm providing electrical off-roaders. A pickup truck and SUV have already been confirmed for launch round 2026, with the automobiles anticipated to function retro designs impressed by the unique Scout. Key targets will doubtless be electrical variations of the Ford Bronco and Jeep Wrangler/Gladiator at the moment within the works.

The Scouts shall be based mostly on a brand new platform, VW stated, and the plan is to have them designed, engineered and manufactured within the U.S., with the main focus to be on this market, although gross sales in different markets are doubtless. It is all a part of a wider VW Group plan to have at the least 25 EVs on sale within the U.S. by 2030.

“Scott and Pablo have performed key roles in turning across the companies in North America and South America, respectively,” Herbert Diess, VW Group’s CEO, stated in a press release. “Of their future positions, they are going to be pivotal in seizing the historic market alternatives within the U.S., taking our development technique within the area to the following degree.”

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