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VW CEO says electric pickup would be “the chance of a lifetime”

An electrical pickup truck can be “the possibility of a lifetime,” Volkswagen Group of America CEO Scott Keogh mentioned in a latest interview with Enterprise Insider.

Pickup consumers are identified for model loyalty and really particular preferences, however Keogh mentioned he sees electrification as a “reset second” that might enable new options from totally different manufacturers to achieve traction available in the market.

It is price noting that the VW Microbus, which served because the inspiration for the ID.Buzz electrical van scheduled to succeed in North America in 2023, had a pickup variant. However VW hasn’t dedicated to an electrical pickup in any type simply but.

2024 Volkswagen ID.Buzz

“It is one thing we’re energetic taking a look at,” Keogh mentioned, “however nothing to really report now.”

Many different automakers appear to be pondering alongside the identical strains as Keogh. The checklist of firms creating electrical vans is lengthy, and consists of each established truck makers and newcomers.

A number of startups have proposed electrical pickups, though solely the Rivian R1T has reached manufacturing up to now. The Lordstown Endurance is overdue, and the corporate has maybe misplaced its window of alternative.

Pickups are the bestsellers for the Detroit Three automakers, and all three have dedicated to electrical fashions. The Ford F-150 Lightning is slated to begin manufacturing later this month, and Ford has already mentioned a higher-volume mannequin to succeed it in just a few years.

2024 Volkswagen ID.Buzz

2024 Volkswagen ID.Buzz

Normal Motors began constructing GMC Hummer EV pickups in December 2021, and has higher-volume GMC Sierra and Chevrolet Silverado EVs on the best way.

An electrical Ram pickup is predicted to reach in 2024, and Nissan is reportedly contemplating a compact electrical pickup.

Like VW, Kia does not at the moment promote a pickup in the USA. It has confirmed plans for an electrical pickup as a world mannequin, however has indicated it might have to be an upscale mannequin to make sense within the U.S.

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